strongforlife
withnel.b
2025
v1.0
strongforlifewithnelb.passion.io
brand identity
brand identity
Supportive, real, motivating, and no-nonsense. We speak with warmth, honesty, and a deep understanding of the mental load our clients carry. We cut through the noise with clear, empowering guidance and never guilt-trip - only uplift.
- Progress Over Perfection: Every step forward matters. We celebrate consistency, not all-or-nothing thinking.
- Community & Connection: We’re a tribe of strong, relatable women who lift each other up.
- Confidence Through Strength: Physical strength builds mental strength. This journey is about empowerment, not shrinking.
- Real-Life Balance: Training that fits your life, not the other way around.
To empower busy women in mid-life to build strength, lose stubborn belly fat, and rediscover their confidence - without chasing perfection. We help women embrace their changing bodies, take back control of their fitness, and enjoy life with more energy, joy, and self-love.
Your body deserves care - not criticism.
Busy, mid-life women (approx. 40–60) who are juggling work, family, and life responsibilities. They're tired of quick fixes and want a supportive approach that works with their lifestyle - not against it.
Many feel stuck or disheartened by how their body has changed but are ready to feel strong, energetic, and proud again
logo
logo
Clean white "NB" initials overlapping on a bold black background - embodies the strength, clarity, and confidence at the heart of your mission. The minimal design reflects a no-nonsense, focused approach to fitness, while the bold contrast speaks to the power and resilience of mid-life women reclaiming their bodies and self-worth.
100px
100px
40px
40px
The main logo without tagline. The letters "NB" should have at least 40% of the width and height around them as free space to allow the logo to breathe and not looked cramped.
Usage: App icons, browser icons, website logo, overlay on some promotional graphics, merchandise and photography.
The "with nel.b" logo adds a personal touch to some graphics. It is used on some main headers and large promotional material.
withnel.b
variations
Variations with the approved tagline "TRAINWITHNEL.B".
brand colors
brand colors
Bold, feminine, energetic colors. We use earthy neutrals with confident pops to highlight calls to action, buttons and important headers.
Our primary brand colors. They should have a strong presence
Supporting colors, used for things like buttons, calls to action and to draw attention to something.
background/font
background
background/font
(Buttons, Call to Action, Attention Grabbing)
- #ffffff
- 255, 255, 255
- 0, 0, 0, 0
- #000000
- 0, 0, 0
- 75, 68, 67, 90
- #f6edec
- 246, 237, 236
- 2, 6, 4, 0
- #f2a19c
- 242, 161, 156
- 2, 44, 29, 0
- #fee7f1
- 254, 231, 241
- 0, 11, 0, 0
- #c1886f
- 193, 136, 111
- 23, 50, 57, 2
- #6f6b68
- 111, 107, 104
- 56, 50, 52, 18
Our images use a gray 4px border
typography
typography
Our brand typography blends sophistication with clarity - chic, modern fonts for headers convey confidence and style, while clean, easy-to-read body text ensures accessibility and approachability. This balance reflects our core message: strength doesn't have to shout to be powerful, and fitness can be elegant, empowering, and grounded in real life. The typography mirrors our tribe - strong, smart, and effortlessly self-assured.
the seasons
montserrat
Primary Header Typeface
Bold
Secondary Header Typeface
Bold
Aa
Aa
calibri
halimun
Primary Body Typeface
Default Weight
Handwriting Typeface
Default Weight
Aa
Aa
voice and tone
voice and tone
The voice and tone of the brand are warm, real, and empowering - like a trusted friend who gets what you're juggling and reminds you that you're doing better than you think. We speak with honesty and encouragement, cutting through the noise of diet culture and perfectionism with grounded, supportive guidance. There's no pressure to be flawless - just a gentle push to keep showing up for yourself. Our tone is uplifting, motivating, and always rooted in self-respect and strength.
It’s not about being perfect
Maybe you think you’re not fit enough?
"It's time to love yourself for what you can achieve not how you look. We celebrate feelings & building strength over scales & bikini shots."
"As we age we will all experiences ups and downs with our health. It's at this exact moment your strength will pay off."
Brand Applications
Brand Applications
Our brand is designed to seamlessly support and inspire women wherever they are - whether on mobile, tablet, laptop, or desktop. From fitness plans on your phone to confidence-boosting messages on your morning scroll, every application of the brand is clean, consistent, and easy to engage with. Whether you're squeezing in a workout between meetings or checking progress on your lunch break, our digital presence is built to feel intuitive, motivating, and always aligned with your real life.
